A new marketing communication tool for companiesCorporate blogs are business blogs for larger organizations. They help put a human face on the company allowing for direct communication and discussion. The corporate blog helps companies reach their organizational goals. With the proliferation of Web 2.0 tools, corporate blogging has gained a lot of prominence in the past few years. Enterprises have started acknowledging blogging as a positive marketing tool that, besides
raising the company's visibility, also helps in
highlighting organizations' freedom of expression.
There are some companies are hesitant to plunge into the world of blogging for fear of encountering legal and business risks inherent in blogging such as libel, slander, lawsuits and disclosure of confidential and proprietary information. However, some industry leaders like
Microsoft, IBM, Sun Microsystems and General Motors, have dived headlong into corporate blogging. These companies recognize that a blog is an immensely effective yet low cost way to boost corporate communications and marketing objectives and at the same time connect with customers and prospects.A corporate blog makes it e
asy for readers, be they customers or prospects, to
find the latest and most accurate information about its new products and services. It can help achieve customer familiarity with the company products or services.
Through the corporate blog, a company can
converse directly with customers and prospects. Two way communications
creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with existing and potential clients.
Corporate blogging
serves as a channel for a company and its customers to meet on common ground and to know each other more. A corporate blog conjures images of people who are passionate about their products or services and are eager to engage customers and prospects.
In corporate blogging,
goals or missions are of prime importance. For a blog to yield value, it has to be created with specific goals in mind. Some of these goals may be to increase company credibility, enhance customer service and interaction, and give customers a peek of the behind the scenes of the corporate culture, showcase new products or services and more. The important thing is to be clear about the goals.
On the whole, notwithstanding the fact that corpor
ate blogging provides a good marketing platform to companies. Companies that develop a good corporate blogging strategy are able to capture the goodwill of their community. Companies that connect with their audience and provide real value develop a loyal following. Companies that engage with their customers are able to harness the power of new ideas and feedback. Corporate blogs really are the new PR.
There are findings indicates that year 2008 is a breakthrough year for corporate blogging; with online content technologies rapidly overtaking traditional ones, corporate blogging is set to triple over in 2008; so by 2009, corporate blogging is expected to be as much of a standard tool in a marketer's kit as email is today.
=Know more about Corporate Blog=
Types of Corporate BlogThe
internal blog,
generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization and a sense of community. It is frequently used to
Build and strengthen organizational culture, communicate company knowledge and provide teams with an effective collaboration tool.External Blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It is used to
strengthen the brand, to build and strengthen relationships and to market or sell products and services.15 Most Popular Corporate Blogs (Technorati ranked) – September 2008#15. Delta – Authority: 109 (Down from #12)
#14. Kodak – Authority: 120 (Down from #13)
#13. Lenovo – Authority: 123 (New)
#12. Marriott – Authority: 135 (New)
#11. Mint – Authority: 142 (New)
#10. Flickr – Authority: 242 (Down from #3)
#9. General Motors – Authority: 282 (Up from #10)
#8. Southwest Airlines – Authority: 284 (New)
#7. LinkedIn – Authority: 551 (Up from #8)
#6. Yahoo! – Authority: 601 (Up from #11)
#5. Dell – Authority: 569 (Up from #6)
#4. Facebook – Authority: 779 (Same)
#3. Yahoo! Search – Authority: 1145 (Up from #5)
#2. Adobe – Authority: 1951 (Same)
#1. Google – Authority: 10245 (Same)
Read More:
Corporate blog
Corporate Blogging: Five Rules for Success in the Blogosophere
Corporate Blogging: Dos And Donts
Corporate Blogging: Benefits of Interactive Marketing
Corporate Blog Strategy