Dell, one of the most successful e-commerce company, offers personal computers and computer-related products online. The company was founded by Michael Dell in 1985. Currently, Dell develops, manufactures, sells, and supports personal computers and other computer-related products. It also become one of the top five computers makers in the world, behind Hewlett-Packard in 2008. Dell achieved $60 billion sales online a year and employs over 63,000 people.
Dell using direct online marketing as its major e-commerce activity. They sells to individuals, small businesses, medium and large businesses, government, education and health-care organizations. The company's strategy selling online with no retails shops and middleman enable them to sell their product cheaper. By applying the direct sales model, Dell able to maintain a negative cash conversion cycle. In other words, Dell receives payment for the products before pays for materials.
Customers can easily buy personal computers through Dell's website. By entering Dell's website, customers can choose category such as home or business. Customers can narrow their selection by product category, screen size, laptop weight and graphics capability. It makes customers to find their needs easily. Hot deals also offer information about some discounted products to customers. After made decision, customers can make payment by credit card. Products will be delivered to customers in 5-8 working days.
Causes that bring Dell success:
1) Customers can buy personal computers online without go to the store. Computers will be delivered to their house. It save their time and energy.
2) Customers can choose computer's components like hard drive size, processor speed and screen size based on their budgets and needs.
3) Direct contact with customers give them feedback such as what customers ordering and how their site working.
4) Technical supports such as business-hours telephone support and next business-day on-site support increase customer's confidence towards Dell.
In conclusion, since Dell has chosen to sell their products online, they have to put more effort in their customer service. Beside, product quality also should be improved to serve customers' demands. In my opinion, purchasing personal computers online is a trend now. Dell will become stronger in the future with its successful online marketing strategy.
For more information, Please refers to Dell's website.
References:
Dell (wikipedia)
Case study: Dell
2 Comment:
I agree on that, Dell products really are good. It also provide a lot of services to customers. Recently, I also plan to buy a Dell notebook for studies using.
Dell sells their computer using internet. This is quite special. We can buy their product online. Not like other brands must buy from computer shop.
Post a Comment